Hamel, Gary

(b. 1954) Gen Mgt

U.S. academic and consultant. With C. K. Prahalad, introduced the concept of core competences and argued for an innovative approach to corporate strategy creation, based on emotion as well as analysis. They coauthored Competing for the Future (1994), which set out their revolutionary but well-respected view of strategy.

     Hamel believes that too many managers operate essentially on a hand-to-mouth basis, not devoting sufficient time to thinking about and planning for the future. He argues that developing strategy (‘strategizing’ in his terminology) should be an ongoing, radical, and inclusive process that habitually challenges existing assumptions, involves as many people as possible, and looks for its inspiration as often outside the organization as within it.